WhatsApp Business

WhatsApp Business skill connects your Claude agent to the official WhatsApp Business Cloud API, enabling automated customer messaging at scale. Send templated messages (pre-approved by Meta for transactional use), receive and reply to inbound customer messages, send media (images, PDFs, videos, audio), and manage contact lists.

Template messaging covers common business scenarios: order confirmations, appointment reminders, shipping updates, and OTP verification codes. Once Meta approves your templates, the skill can trigger them programmatically with variable substitution — personalized messages at any volume. For session-based conversations (within 24 hours of customer initiation), free-form messages are permitted, enabling richer support interactions.

The skill integrates with WhatsApp's interactive message types: list messages (dropdown menus), reply buttons (quick responses), and catalog messages (product showcases). These enable guided customer journeys entirely within WhatsApp — a customer texts a keyword, the agent replies with a structured menu, and the conversation progresses through a defined flow.

Requires a Meta Business Account, verified WhatsApp Business number, and API access through Meta's developer portal. Pricing follows Meta's conversation-based model — user-initiated conversations are cheaper than business-initiated ones, so the skill logs conversation types to help you optimize costs. E-commerce businesses, healthcare appointment systems, and logistics companies are the primary users of this skill.

Installation

clawhub install whatsapp-skill

Install: clawhub install whatsapp-skill